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The musician donates twenty-five thousand pounds cash award to small music venues

The artist holding Mercury Prize in his hometown
Sam Fender won the honor recently in the North East

The artist has handed over the complete sum of his £25,000 award cash to the Music Venues Trust, which operates to save the United Kingdom's independent live music spots.

The star was given the prize on October 16 as his third album the album was named the outstanding release of the last 12 months.

Fender has opted to donate the funds to the trust, in acknowledgment of the crucial part small stages played in his beginning days.

"As an artist wouldn't be doing my current career if it hadn't been for all the shows I performed around the region, and further afield, when I was just getting going," remarked Sam Fender. "These venues are iconic, but they are in difficulty."

Since the start of 2023, more than 150 of these venues have permanently closed – about one-sixth of the whole industry in the UK.

In the last year, top acts such as Pulp, Coldplay, the singer Katy Perry and Ed Sheeran have all backed the Music Venues Trust in its initiatives to keep the scene afloat, by adding a modest fee to their ticket costs, which benefits local stages.

Sam Fender also joined in, raising over £100k on his live tour to help numerous grassroots venues across England, Scotland, and Wales.

The money assisted spaces that were dealing with imminent closure due to issues arising from floods, blazes and family tragedies, as well as licensing issues, court cases and noise complaints.

Additional spaces received funding support in modernizing facilities and sound and lighting systems that helped artists and fans.

"The idea that revenue from concerts in large arenas backs the independent spots, where it begins for artists like me, is just logical," the star has said.

Pulp on stage
Pulp are one of the many acts who contributed their honor funds to charity

Fender is among several artists to give his award prize money to worthy causes.

When the band won the trophy in the year 1996 for their release the album, frontman Jarvis Cocker announced that the act would give their winnings to the organization War Child.

In 2002, artist Ms Dynamite divided her award across multiple charities, including the children's charity and a charity for Sickle Cell.

"Additionally, I donated a thousand pounds to Highgate Newtown, to their gymnastics class, because I practiced gymnastics when I was growing up and they lacked updated gear," the artist explained to a publication.

Two years ago, they contributed their winnings to the local youth club that nurtured their act, alongside other local music groups.

And the 1994 recipients the group contributed their prize to a multiple sclerosis charity after a friend was found to have the condition.

"Receiving the award was quite enough," stated vocalist Small. "The money was the bonus but we didn't require the extra, because we had the main prize. So our victory touched another person's life."

Last week, the trust announced it had rescued two grassroots venues in that region, by placing them under community ownership.

One venue in the city and The Croft in that location were purchased under the community ownership scheme, which is supported by a national body and music fans who acquire "stakes" in the properties.

CP
The writer

Chelsea Perry

A tech strategist with over 15 years in enterprise innovation, specializing in digital transformation and sustainable business growth across Europe.

Future Enterprise UK

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